"Fire up the left side of your brain and get ready to transform the way you think about fundraising."

Jeff Brooks

Author of The Fundraiser’s Guide to Irresistible Communications and The Money-Making Nonprofit Brand


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“Roger Craver understands the challenges, issues and opportunities of donor commitment and donor retention better than anyone alive."

Fraser Green

Author of 3-D Philanthropy

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“Roger Craver explains the donor retention crisis and how to fix it in ways even your boss and board will understand."

Simone P. Joyaux, ACFRE

Author of Keep Your Donors and Firing Lousy Board Members

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“I emerged a smarter fundraiser for having read Retention Fundraising...you will, too. "

Lisa Sargent

Editor of SOFII’s Donor Thank You Letter Clinics

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“Absorb the lessons in this brilliant new book from mega-master, Roger Craver.”

Tom Ahern

Author of Seeing Through A Donor’s Eyes and Making Money With Donor Newsletters

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Get More Out of Retention Fundraising

Thanks for your interest in Retention Fundraising and this companion website aimed at keeping the book as practical, current and updated as possible. Although anyone interested in donor retention will benefit from the content of this site, you’ll get a lot more out of it if you also have either a print or e-book version of Retention Fundraising.

Shameless author’s plug or not, the reality is that this site is organized around the book and you’ll benefit most by using both. If you wish to purchase the book you can do so at any of these online locations.

Again, my thanks for your interest in donor retention.

Roger Craver

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The Book

Extra and Updated Information by Section

New and updated information based on latest research. Arranged by Part and Chapter as found in the print or e-book versions of Retention Fundraising.


Q&A: Tell Me More

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Retention Fundraising


Great Stuff to Think About

More and more fundraisers , communications folks and researchers are paying greater attention to those actions organizations take that harm
or help donor retention and commitment.

I’ve set aside this section to focus on information I consider particularly helpful, valuable and even controversial. Stuff that gets us all thinking and hopefully prompts action.

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Roger Craver


Retention Must Reads

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For U.K. and European Readers: White Lion Press

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